Key terms
Last updated June 25, 2026
Plain definitions for the words you'll meet in Alkemy. Skim once; the rest of the app reads easier.
The words
Luna — Alkemy's AI agent. The home chat is Luna: it researches companies, finds people, writes briefs. Where: the home screen.
Key account — a company you've chosen to track and win. Where: Key Accounts.
Signal — a change worth acting on: funding, a leadership hire, a launch, news. Where: the Signals tab.
Track / Run Track now — tracking is Luna fetching fresh signals. Run Track now refreshes them on demand. Where: an account header and the command palette.
Prep Packet — a meeting-ready brief: who to talk to, their priorities, talking points, hooks, objections. Where: the Prep Packet tab.
Graph — a map of an account's people and how they connect (shared employers, schools, boards). Where: the Graph tab.
People — the contacts and decision-makers Alkemy found. Where: the People tab.
KeyIntel — the key intelligence Alkemy researches for a company: your questions, answered, with sources.
Project — a container for your work. Where: Projects.
Import — bringing companies in from a CSV or Excel file. Where: Imports.
Credits — what Alkemy spends to do work. Check your balance under Settings ▸ Billing & Usage.
Pin — save an account to the sidebar. Share — send a read-only link, to your org or the public.
Words that sound alike
These two terms are easy to confuse:
- Key Account — one company you track closely.
- Project — the workspace that keeps related work together.
Ask Luna when you are unsure where to begin.