Build the grid around the decision.
Qualify companies, understand a team, or research an event programme. Choose a starting point to see how the questions change with the job.
Which of these companies are worth approaching: big enough to afford us, already doing this work by hand, and with somebody whose job it is to fix that.
Questions to research
- HeadcountNumber
- How many people work there?
- Who owns thisFree text
- Who owns this problem, and how do we reach them?
- Doing it by handYes or no
- Is anyone there doing this research manually today?
- Buying signalFree text
- Anything in the last six months that suggests they are looking?
- FitCategory
- How well do they fit what we sell?
These starting questions come from GridIQ. Change them to fit your own work.