Morrow Analytics, in four paragraphs

Morrow Analytics sells analytics software to operations and finance teams. It was founded in 2016, employs about 340 people, and is based in Denver. It sells an analytics platform, embedded reporting for other software products, and implementation services. 1

Morrow has announced an enterprise onboarding program for its largest customers. The program covers the first ninety days after a contract is signed, and it puts one handoff point between the sales team and the implementation team. Morrow is also expanding the team that delivers the work, led by a new Director of Customer Implementation. 1 2

Read this paragraph as an interpretation and not as a fact. A company writing this process for the first time usually has to decide what the handoff looks like before it hires around it, which is the part of the problem Halstead works on. Morrow has published no budget for outside help, and nothing here shows a purchasing decision. 1 2

Maya Chen, VP Customer Success, owns onboarding and implementation outcomes and reports to the chief operating officer. Jonah Weiss runs the implementation specialists under her. The initiative sits with her team. 3